In the first two posts about Hal-Con detailed my decision making process to attend as a vendor (Part 1) and the awesome guests (Part 2). Part 3 focuses on the hidden benefits. Hidden because I cannot assign a dollar value to each one, but they are profits to be considered: networking, brand building, brand improvements, inspiration, and building memories.
At Hal-Con, I was approached by small business owners for possible future consignment and wholesale opportunities. One was a B&B looking for tourist wares (mermaids, seagulls, and lobsters). Another opportunity came from a fellow creative vendor thinking of opening a new store in Spring 2013. While I do not normally do consignment sales any more, I’ve known her for many years and would happily make an exception.